‘Beat the Clock’ Climate Change Campaign Launched in Dominica

Aug 28, 2017

On Thursday, August 24, 2017, in Roseau, Dominica, the United Nations Development Programme’s (UNDP) Japan-Caribbean Climate Change Partnership (J-CCCP), in collaboration with the Environmental Coordinating Unit, Ministry of Health and Environment, launched the ‘Beat the Clock’ campaign in Dominica where campaign materials were introduced for the new climate change awareness campaign to the residents of Dominica.

The campaign, entitled ‘Beat the Clock’, is intended to address the challenges faced by Dominica, as a result of climate change. ‘Beat the Clock’, developed based on the results of a climate change knowledge, attitudes and practices survey conducted in Dominica during 2016, speaks directly to the time-sensitive nature of climate change and aims to create a greater sense of urgency among Dominicans, as it relates to the global phenomenon. Considering that Dominica, like the rest of the region, is particularly vulnerable to the effects of climate change, including rising sea levels, increasing average temperatures and unpredictable weather patterns, the campaign encourages Dominicans to act with immediacy to mitigate its effects.

UNDP’s Resident Representative, Stephen O’Malley asserted that there was an urgent need for climate change action across the region especially give our susceptibility, exacerbated by landscape and infrastructure. “More than 60% of Dominica’s population is settled along the coast, which means that the effects of climate change, like coastal erosion and rising sea levels, place these communities at risk,” stated O’Malley. “People who live on the coast can see what is changing.  We want to help all Dominicans to understand that climate change is not something that will happen in the future, it’s already happening, and we need to act right now.”

“The communication materials are only one aspect of our awareness campaign,” Yoko Ebisawa, J-CCCP Project Manager added. “We have paired the visual campaign with a series of community-initiatives where we have presented to the Dominican public on climate change including presentations to the Kalinago Community, local government and youth.”

The J-CCCP is a regional initiative working in 8 Caribbean countries, including Dominica. The programme of work under the J-CCCP is in line with the Paris Agreement on Climate Change, to keep global warming below 2 degrees Celsius and to drive efforts to limit the temperature increase even further to 1.5 degrees Celsius above pre-industrial levels.


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